Use Autopilot for marketing

Autopilot is the always-on marketing operator inside SellStein. It writes ads, posts to social, optimises your storefront copy, runs A/B tests, and surfaces the next best action. Every day, without you logging in.

What it does

Concretely, in a typical week Autopilot will:

• Write 3-7 social posts based on your product catalogue and recent orders
• Generate 1-2 ad variants per active campaign and pause the underperformers
• Detect underperforming product pages and suggest copy improvements (you approve)
• Watch competitor pricing on tracked SKUs and ping you when they change by >10%
• Send re-engagement emails to customers who haven't ordered in 60+ days
• Surface the next 3 highest-impact things you should do this week

Levels of autonomy

Autopilot has four levels. Set on Settings → Autopilot or via the dial in the topbar:

• Off. Does nothing. Use this if you want full manual control
• Suggest. Generates everything, queues it for your approval. Nothing ships without you clicking Approve
• Approve. Same as Suggest but auto-approves anything below a confidence threshold (default: 75%). High-confidence things go live, the rest wait for you
• Drive. Full autonomy. Posts, edits, A/B tests, refunds for clear fraud, all happen without asking. You see them in the daily Brief

You can set the level differently per channel. Drive on social, Suggest on ads, Off on pricing. That's a common configuration.

Where outputs land

Open Autopilot Feed (sidebar → Autopilot) for the chronological feed of everything it did or proposed. Each item has Approve / Reject / Edit / Schedule actions and a "Why" link explaining the reasoning. Approved items disappear from the queue and show up in the relevant primary tool (Posts, Ads, Pages).

The morning brief at /app/briefing summarises overnight activity in three lines plus the top three things needing your attention today.

What it won't touch

Without explicit opt-in, Autopilot will not:

• Spend money on new ad campaigns (you approve the budget per campaign first)
• Issue refunds for legitimate disputes (only auto-clear fraud cases)
• Change your prices (you toggle this on Settings → Autopilot → Pricing)
• Email customers who unsubscribed
• Post anything that mentions a competitor by name

Tuning it

If Autopilot ships something you don't like, click Reject and tell it why in one sentence. It learns per-account, not per-tenant. After ~30 corrections it tends to nail your voice.