Cancel or downgrade your plan

Sometimes a plan doesn't fit anymore. We'd rather you stay, but we'll never make it hard to leave. Here's how.

Settings → Billing

Open Settings → Billing. The current plan is at the top with a Manage button. Click it.

• Downgrade. Pick a smaller plan. Takes effect at the end of your current billing cycle. You stay on the current plan until then, no proration credit (you've paid for the period, you get to use it)
• Cancel. Terminates the subscription at end of billing cycle. After that, your account becomes read-only: you can log in, view data, export everything, but can't take new orders or send emails

What survives a downgrade

All your data. Products, orders, customers, integrations. Everything is intact. What changes is the limits:

• Plan-specific quota (products, team seats, storage, sends/month) drops to the new plan's caps. If you're over a cap, you stay functional but cannot add more until you delete or upgrade
• Plan-locked features (custom domains, multi-currency, A/B tests, etc.) become read-only. Existing setup keeps working, but you can't create new ones
• Support tier drops. Pro → Growth = chat to email-only

What survives a cancel

For 90 days after cancellation:

• Full data access in read-only mode
• Export at any time (Settings → Database → Export)
• Re-activate by clicking Reactivate on the Billing page. Your data is exactly where you left it

After 90 days of cancellation, we permanently delete the account and all associated data per our data retention policy. We email you at day 30, 60, and 75 reminding you, with a one-click reactivate.

How proration works

If you upgrade mid-cycle, we prorate. You pay the difference between the two plans for the remaining days. If you downgrade mid-cycle, we don't credit you the difference (industry standard). Annual plans cancel at the end of the year you paid for, no refund unless you're within 14 days of the original purchase.

For Enterprise contracts, the cancel terms are whatever's in your signed agreement. Check that document or ask your account rep.

Data export before you go

Settings → Database → Export → Full Export. You get a ZIP with:

• products.csv
• customers.csv (PII included if you toggle the 2FA confirmation)
• orders.csv with line items, shipping, payment status
• reviews.csv
• discounts.csv
• pages.json (your CMS content)
• analytics.json (last 24 months of aggregated stats)

Open in Excel or import to whatever you're moving to. The CSV format matches Shopify's import format exactly so the migration in either direction is symmetric.

If you're cancelling because something's broken

Tell us first. /contact. We'd rather fix the broken thing than lose the customer over a bug. We've reversed plenty of cancellations once we knew what was actually wrong. Cancellations driven by "I don't need it anymore" are fine. The ones driven by frustration we want to know about.