Connect a custom domain to your storefront

By default your store is on yourbrand.sellstein.com. Customers will trust yourbrand.com a lot more, and Google will rank it better. Here's how.

Settings → Storefront → Domain

In your dashboard, go to Settings → Storefront → Domain. Click "Add custom domain", type your domain (no https://, just example.com), and SellStein will show you the exact DNS records to create at your registrar.

DNS records

Two cases:

• Subdomain like shop.yourbrand.com. Add a CNAME pointing shop to stores.sellstein.com
• Apex/root like yourbrand.com. Add an A record pointing the root to the IP we display, plus a CNAME at www. Some registrars (GoDaddy, Namecheap) call this "@" instead of leaving it blank

If your DNS is on Cloudflare, set the proxy status to DNS-only (the grey cloud, not the orange one). Cloudflare's proxy will fight ours and you'll get a redirect loop.

Propagation

DNS takes 5-60 minutes for most providers. Some (looking at you, GoDaddy) can take up to four hours. Your dashboard polls the records every 30 seconds and the Domain page will go from "Pending" to "Active" the moment it sees them. SSL is provisioned automatically via Let's Encrypt right after.

What breaks first

Old A records, AAAA records (IPv6), or a wildcard `*` CNAME left behind from a previous host. Delete those. DNS resolvers will sometimes pick the stale ones over the new ones for hours. If a domain refuses to go active after two hours, that's almost always the cause.

After it's live

Update every checkout link, ad, and email signature to use the new domain. SellStein keeps the sellstein.com subdomain alive as a fallback (with a 301 to the new domain) so old shared links don't 404. But you want the canonical URL on everything new.